AMO x Purple Haze


We’re thrilled to introduce
Purple Haze—the campaign
that marks a new age for
A Modern Object.

Modelled by our founder and creative director,
Vera van Erp, Purple Haze is inspired by the deep tones of purple. Purple symbolizes creativity, while haze represents the blurriness where creativity thrives and dreams unfold.

As we relaunch, we stay true to who we are: confident, playful and timeless. A Modern Object invites all modern girls to embrace their authentic selves. Together we celebrate our creativity, and confidence.

Welcome to Purple Haze.
Welcome to the new A Modern Object.

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